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Expert Analysis

Calif. Anti-Spam Rulings Are Big Wins For Email Marketers

Law360, New York ( November 5, 2014, 3:37 PM EST) -- Last week yielded two tremendous wins for commercial emailers. On Oct. 29, the California Court of Appeal ruled in a putative class action, Rosolowski et al. v. Guthy-Renker LLC, that a commercial email header does not violate California's anti-spam statute "merely because it does not identify the official name of the entity which sent the email, or merely because it does not identify an entity whose domain name is traceable via a database such as WHOIS, provided the sender's identity is readily ascertainable from the body of email."...

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