9th Circuit Affirms Use Of Consumer Survey In Trademark Dispute

(July 2, 2024, 1:52 PM EDT) -- SAN FRANCISCO — A federal judge in California did not abuse discretion by admitting a likelihood-of-confusion survey as expert evidence in a jury trial that ultimately found no likelihood of confusion between two trademarks used by business financing companies, a panel of the Ninth Circuit U.S. Court of Appeals held July 1, affirming the grant of final judgment in the defendant company’s favor....

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