From clicks to courtroom: Leveraging web data in disputes, part three

By Maggie Zhao (July 2, 2024, 1:41 PM EDT) -- Google Analytics (GA) is widely recognized as a tool for digital marketing and website optimization, but its potential in the legal field remains largely untapped. Vast amounts of data collected by this web analytics tool carry significant potential for uncovering valuable insights and evidence. As technology continues to evolve, lawyers need to ensure that their experts are aware of the potential and limitations of tools like GA to stay ahead in an increasingly data-driven legal landscape....