Empower Annuity Insurance Company of America v. Empower Finance

  1. March 05, 2025

    Rival Cos. Called 'Empower' Agree To End TM Fight, For Now

    Empower Annuity Insurance Co. of America and Empower Finance Inc. agreed to end, for now, their trademark infringement dispute over the "Empower" mark, over a year after a Colorado federal judge found customer confusion was "unlikely" in the financial services sector and refused to order Empower Finance to change its name.

  2. September 13, 2023

    Empower Finance App Can Keep Its Name, For Now

    A venture capital-funded personal finance app called Empower won't have to change its name just yet, after a federal judge in Colorado ruled that customer confusion is "unlikely" in the financial services sector, an early loss for the retirement finance brand Empower in its trademark lawsuit.