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Expert Analysis

Creating A Class Notice Program That Satisfies Due Process

By Jeanne Finegan ( February 13, 2018, 12:58 PM EST) -- In light of the stunning report recently published in Adweek[1], Lotame CEO Andy Monfried admits that over 10 percent of the 4 billion audience profiles (400 million) are fake and bots. As a result, notice programs using this "programmatic partner" are likely overreported by a significant margin — meaning humans never saw the notice based on Lotame data. . . .

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