By Dominick DiSabatino ( March 7, 2018, 5:21 PM EST) -- As bitter cold and dry winds pummel most of the U.S. this winter season, consumer cosmetics companies are implementing marketing strategies and finalizing advertising campaigns that trumpet the benefits of skincare products such as anti-aging remedies, skin rejuvenation serums, blemish and dark spot correctors, plumping treatments and more. And for good measure — the stakes are high, as nearly $37 billion of the roughly $62 billion U.S. cosmetics market is driven to U.S. cosmetics companies for skincare products alone. To be sure, while a handful of very large brands occupy a majority of this $62 billion market, smaller organizations and startups are attempting to gain an edge by analyzing industry statistics and investing corporate resources into social media advertising, specifically Instagram. But in an industry that borders closely the highly regulated drug market, cosmetics companies of all sizes need to be wary of regulatory risk in their Instagram marketing strategies....