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Expert Analysis

If Editorial Content Includes Affiliate Links, Is It An Ad?

By Terri Seligman ( September 21, 2018, 1:14 PM EDT) -- In a significant new decision, the National Advertising Division has declined jurisdiction over content in Buzzfeed's "Shopping Guide" because of its determination that it does not constitute "national advertising." This decision provides important guidance to advertisers and publishers, particularly with respect to the increasingly important issue of distinguishing editorial content and advertising for purposes of regulatory and self-regulatory compliance....

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