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Expert Analysis

Identifying Jurors Who Are Susceptible To The Reptile Strategy

By Christina Marinakis ( February 15, 2019, 3:57 PM EST) -- In the decade since David Ball and Don Keenan published their book "Reptile: The 2009 Manual of the Plaintiff's Revolution," the "reptile" strategy they proposed has become a staple of every successful plaintiff attorney's playbook. The strategy is founded on the principle of fear — convincing jurors that the defendant is a threat to them and to their community....

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