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Expert Analysis - Opinion

Companies Must Manage Lead Generators Responsibly

By Andrew Smith ( September 25, 2019, 4:44 PM EDT) -- Successful manufacturers make supply chain management a top priority — asking questions about the source of raw materials they buy, building product specs into their contracts, reserving audit rights, exercising oversight authority, and insisting that vendors hold subcontractors to the same high standards. Recent law enforcement actions involving the lead generation industry show that advertisers should consider similar standards when the raw materials they buy are consumer leads....

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