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Expert Analysis

UK Court's Soccer Sponsorship Ruling Offers Contract Tips

By Luca Ferrari ( January 2, 2020, 4:08 PM EST) -- Sports business lawyers should take note of the judgement rendered on Oct. 25, 2019, by the High Court of Justice in the dispute between New Balance Athletics Inc. and the Liverpool Football Club.[1] Not only lawyers, of course: CEOs and marketing directors alike should be aware of old and new ways to work their way around so-called matching right clauses, whether to strengthen them or take advantage of loopholes....

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