What All Attorneys Can Learn From Female Rainmakers

By Craig Levinson ( May 7, 2020, 5:31 PM EDT) -- I assembled a virtual panel five months ago, based on a notion that law firms seeking to truly separate themselves from existing law firm competitors and insulate themselves from future market entrants should look for answers within. They'll discover a subset of their own successful female rainmakers who, due to a combination of factors we'll discuss,[1][2] are using more sophisticated client development tactics than are most lawyers. These strategies work well in any market but become mandatory in a future where alternative legal services providers, virtual law firms, and the Big Four compete on a level playing field with BigLaw. . . .

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Law firms are actively looking for ways to incorporate artificial intelligence into their workflow as it becomes ever more common. More than half of surveyed attorneys at U.S. law firms use generative AI for some purpose — up significantly from less than a third of attorneys who participated in the Law360 Pulse AI Survey last year.

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