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Expert Analysis

How Willingness To Pay Informs Damages Methodology

By James Nieberding ( April 5, 2023, 4:25 PM EDT) -- A recent article in the Journal of the Patent and Trademark Office Society discusses the increased use of choice-based conjoint, or CBC, surveys in high-stakes litigation where claimed damages can exceed $1 billion — noting that it has been the subject of 15 court decisions in 2021 alone.[1]...

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