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Expert Analysis

False Ad Snapshot Shows Risks Of Geographic Origin Claims

By ​​​​​​​Steven Susser, Alex Szypa and Joshua Patrick ( July 11, 2023, 4:12 PM EDT) -- Companies should beware of marketing foreign-made products under a brand name or trade name that includes the word "American" or a similar geographic limiter. This is because a reasonable consumer might conclude that the company's goods or services originate from that location....

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