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MillerCoors Wants 'Born In Rockies' False Ad Appeal Canned

By Dorothy Atkins ( January 3, 2024, 8:39 PM EST) -- MillerCoors on Wednesday urged the Eleventh Circuit to affirm a ruling that tossed putative class claims that Coors Light's "Born In The Rockies" labels and other ads falsely suggest the lager is brewed in Colorado, arguing the label conveys the product's historic roots and not where it is currently brewed....

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