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Expert Analysis

TTAB Ruling May Broaden Alcohol Trademark Analysis

By William Borchard ( March 21, 2024, 1:58 PM EDT) -- When you attempt to clear a new trademark for use on an alcoholic beverage, there is a risk that the U. S. Trademark Trial and Appeal Board may find a likelihood of confusion if an identical or similar term has previously been registered or used as a trademark for a different type of alcoholic beverage that consumers may believe come from a common source. [1]. . .

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