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BofA Keeps Win Against Movie Website's TM Suit At 10th Circ.

By Henrik Nilsson ( April 18, 2024, 10:11 PM EDT) -- The Tenth Circuit on Thursday affirmed a lower court's ruling that Bank of America's virtual assistant "Erica" did not infringe the trademark of an online movie database, saying the plaintiff failed to establish that the service mark "E.R.I.C.A" was directly associated with the search services offered on the website....

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