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Expert Analysis

FTC Hearing On Fake Review Rule Stressed Compliance Costs

By Jeffrey Edelstein ( May 31, 2024, 5:13 PM EDT) -- On May 8, the presiding officer at the informal hearing regarding the Federal Trade Commission's proposed trade regulation rule issued her recommended decision finding that "the record does not establish whether or not compliance costs associated with the proposed rule will be minimal." The proposed rule would prohibit marketers from using fake consumer reviews and testimonials....

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