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Expert Analysis

F1 Driver AI Case Sheds Light On Winning Tactics In IP Suits

By William Bowyer (June 14, 2024, 3:37 PM BST) -- Athletes should ensure they protect their image, both via the contracts they enter into, such as sponsorship and broadcast deals, as well as by monitoring use of their image online. This will require considerable tenacity given that an uploaded image generated by artificial intelligence can suddenly go viral....

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