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Natera Declared 'War' On Guardant, Jury Told At Trial's Start

By Bonnie Eslinger ( November 6, 2024, 10:49 PM EST) -- Guardant on Wednesday told a California federal jury during opening statements in its false advertising lawsuit that rival Natera saw Guardant's competing colorectal cancer detection test as "an existential threat" and declared "war" while Natera maintained that its ads to doctors comparing the tests were meant "to educate, not deceive."...

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