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Expert Analysis

TM Suit Over Google AI Name Points To New Branding Issues

By Anthony Lupo, Anthony Peluso and Yusef Abutouq ( November 18, 2024, 3:37 PM EST) -- As artificial intelligence technologies rapidly weave into the fabric of everyday life, their downstream effects on traditional brand selection and enforcement strategies are only beginning to take shape. In the meantime, companies operating within the burgeoning AI industry are starting to litigate trademark disputes often involving highly sophisticated and nuanced applications of AI....

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