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Expert Analysis

Addressing Antitrust Scrutiny Over AI-Powered Pricing Tools

By Josh Goodman, Minna Lo Naranjo and Amir Ali ( April 17, 2025, 6:56 PM EDT) -- While algorithmic pricing has been used in many industries for decades, the rapid development of artificial intelligence technology has led antitrust enforcers — including federal agencies and state attorneys general, legislators, and private plaintiffs — to begin actively scrutinizing potential anticompetitive practices related to the use of algorithmic pricing tools, particularly such tools that may involve systems considered to be AI....

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