Defending The Blitzkrieg Bop Of Advertising Disputes
Law360, New York ( August 27, 2012, 12:50 PM EDT) -- Multifront wars are never easy, as the Germans discovered when they invaded Russia. Many advertisers and marketers of consumer products are feeling the pain these days of waging war on multiple fronts against those alleging that their claims are false or unsubstantiated. A company could be required to respond to a Federal Trade Commission investigation, defend the same campaign in a hearing before the National Advertising Division of the Council of Better Business Bureaus, comply with simultaneous investigation requests brought by state attorneys general, and argue the merits of the advertising campaign in plaintiffs' class action litigation — all in an overlapping time frame and each resulting from the same advertisement....
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