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Expert Analysis

Fashion Industry Puts On Its Game Face

Law360, New York ( October 17, 2012, 2:14 PM EDT) -- As fashion houses are presented with the ever-challenging goal of achieving and maintaining brand recognition, many are now attempting to engage consumers in both the real and virtual worlds. Gaming represents one nontraditional avenue that has undergone recent growth, as brands find value in connecting with existing and potential consumers through interactive online means....

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