FTC's Snapchat Attack Lends Weight To New Plaintiff Tactic

By Allison Grande ( May 9, 2014, 8:46 PM EDT) -- In its settlement Thursday with the mobile messaging service Snapchat, the Federal Trade Commission sent a strong warning that privacy claims need to be treated the same way as other advertising representations, a message that bolsters an increasingly popular type of claim in consumer data breach class actions. . . .

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This past year, a handful of attorneys secured billions of dollars in settlements and judgments for both classes and individual plaintiffs against massive companies and organizations like Facebook, Dell, the National Association of Realtors, Johnson & Johnson, UFC and Credit Suisse, earning them recognition as Law360's Titans of the Plaintiffs Bar for 2025.