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Transparency In Consumer Tracking Can Ward Off Legal Woes

By Allison Grande ( June 12, 2014, 2:42 PM EDT) -- Federal lawmakers, regulators and class action plaintiffs have recently stepped up their scrutiny of online and in-store consumer location tracking by retailers and others, but attorneys say the self-regulatory schemes favored by companies may be enough to stave off legislation and limit liability related to the covert data-gathering method....

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