Law360, New York ( July 22, 2014, 3:12 PM EDT) -- Envisioning and executing your dream of practicing law took a lot of planning, hard work and study, and continual challenge from both clients and the ever-changing regulatory and legislative landscape that drives their legal issues. Finding the prospective clients and retaining them has little to do with your legal training and expertise, and yet you have no practice without successful client acquisition and retention. There is no reason — outside of the fact that there are only 24 hours in a day — that you cannot use your basic legal training and critical thought and apply it to successful sales efforts that are hinged upon your practice strength and experience. Lawyers do not often wade into territory they don't know well and where they do not anticipate a response to a set of outcomes. The following are basic steps to help you net out what may seem like an insurmountable task that you don't feel you are cut out to accomplish, but let business development not be a task — rather, let it wind itself into your daily practice so it becomes natural and not forced....