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Expert Analysis

How To Make Inroads In The MENA E-Commerce Market

Law360, New York ( August 28, 2014, 10:40 AM EDT) -- Although news reports may suggest that the region is synonymous with upheaval and strife, the Middle East and North Africa (MENA) actually is one of the brightest frontiers for e-commerce today and a potentially rewarding destination for those companies willing to look beyond the headlines and develop innovative solutions tailored to the needs of the region's consumers. Companies interested in gaining access to this highly lucrative market should be willing to make a significant investment in data security technology, logistics and consumer education in order to ensure the success of any e-commerce venture....

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