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Merisant, Whole Earth To Alter Pure Via Label In $1.65M Deal

By Beth Winegarner ( August 18, 2014, 8:54 PM EDT) -- Merisant Co. and Whole Earth Sweetener Co. have agreed to pay $1.65 million and overhaul their marketing and labeling of Pure Via in order to settle a class action in California federal court that claimed the companies duped consumers into believing the sweetener mainly contained natural compounds from the stevia plant....

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