Law360, New York ( February 24, 2015, 10:17 AM EST) -- Rosa Parks. Elvis Presley. Albert Einstein. Michael Jackson. The use of their names and images has proven to have value long after their deaths. But it is not just the famous and infamous whose likenesses may prove to be valuable. The public is endlessly fascinated with unsung heroes, witnesses to historical events, and small cogs in the system who become catalysts for change. And sometimes their roles become clearer only in retrospect. As the recent movie about Alan Turing, the English code breaker, demonstrates, there's no telling whose life and image may get the Hollywood treatment after they are gone. Modern estate planning should account for this potential asset....