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Expert Analysis

Jointly Creating Sports Logos Can Complicate IP Protection

Law360, New York ( September 9, 2015, 2:51 PM EDT) -- Several weeks ago, ESPN.com sports business reporter Darren Rovell reported that Under Armour Inc. had filed three intent-to-use trademark applications for what appeared to be golfer Jordan Spieth's logo. The applications, which cover everything from eyewear to golf gloves to apparel, are for design marks depicting two interlocking "J"s that, together, form the bold outline of an "S":...

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