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Expert Analysis

Massive FCC Sponsorship ID Fine An Omen For Broadcasters?

Law360, New York ( February 29, 2016, 11:35 AM EST) -- The Enforcement Bureau of the Federal Communications Commission has entered into a consent decree with Cumulus Radio Corporation, concluding its investigation into whether a Cumulus radio station in New Hampshire aired advertisements without adequate sponsorship disclosure, in violation of the FCC's sponsorship identification rule. In the consent decree, Cumulus admitted that it "violated the sponsorship identification laws" and agreed to pay a $540,000 civil penalty to the United States Treasury. The FCC issued a press release emphasizing the Cumulus penalty amount and reminded parties of the importance of disclosing the true sponsor of promotional advertising....

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