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Expert Analysis

Think All Internet Impressions Are The Same? Think Again

Law360, New York ( March 16, 2016, 11:52 PM EDT) -- Internet impressions vary wildly in their ability to reach online consumers, and the old adage holds true: you get what you pay for. Now more than ever, judges and practitioners need to understand what they are getting, and what they are deeming best practicable when it comes to online banner notice. It may not be what was promised....

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