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Expert Analysis

Risk Of Violating Right Of Publicity Is Increasing

Law360, New York ( May 10, 2016, 3:17 PM EDT) -- Instagram. Facebook. YouTube. Twitter. Right-of-publicity violations could occur on all of these services. In fact, given the rise of the internet and social media, right-of-publicity violations are more likely to happen today than at any time in the past. This is particularly true since celebrity can now accrue to YouTube stars as a result of the simple act of posting a video — or having a video go viral. And given the ease with which photos, videos and messages can be created, copied and shared, violations can occur almost instantaneously on a massive scale....

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