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Expert Analysis

FTC Continues To Scrutinize Social Media Influencer Programs

Law360, New York ( July 27, 2016, 2:56 PM EDT) -- On July 11, 2016, the Federal Trade Commission settled charges against Warner Brothers Home Entertainment Inc. regarding its use of a social media influencer campaign to promote the launch of "Middle Earth: Shadow of Mordor," a PlayStation, Xbox and PC video game that takes place in the "Lord of the Rings" universe. This most recent FTC action shows the agency's continued interest in, and concern about, this increasingly popular marketing method, as well as its continued focus on the brands promoting their products, rather than the social media influencers themselves....

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