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Expert Analysis

Keys To Estimating Damages In Deceptive Pricing Cases

By Stephen Hamilton and Dan Werner ( September 22, 2017, 11:41 AM EDT) -- There has been a recent rise in deceptive pricing claims against major retailers, with allegations that retailers have engaged in fictitious pricing, false advertising and phantom markdowns. Consumers in these cases typically contend that they were deceived by a retailer's reference to a "regular" or "full" price....

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