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Pom Wonderful LLC v. The Coca Cola Company et al

  1. March 22, 2016

    Pom Trial Loss Gives Food Cos. Juice To Beat Labeling Suits

    Pom Wonderful's latest defeat in a false advertising suit against a rival, this time Coca-Cola, hands food makers battling consumer suits a significant weapon in the form of a rare jury verdict vindicating a food label that even Justice Anthony Kennedy once suggested could have fooled him.

  2. March 21, 2016

    Jury Squashes Pom's $77M Claim Coke Tricked Juice Buyers

    A California federal jury on Monday cleared The Coca-Cola Co. of Pom Wonderful LLC's claim that the beverage giant owed Pom $77.5 million for stealing its business by tricking consumers with a pomegranate juice product that was mostly apple and grape juices.

  3. March 18, 2016

    Pom Says Coke Owes $77M For Juice Labeling At Trial's End

    Pom Wonderful LLC told a California federal jury Friday during closing arguments that Coca-Cola's misleading marketing of a pomegranate-blueberry juice containing almost none of those fruits cost it $77 million, while Coca-Cola fired back that Pom's deceptive marketing of its own products sinks its claim.

  4. March 17, 2016

    Pom Juicing Coke False Ad Harm By Over $68M, Jury Hears

    Coca-Cola closed out its defense Thursday in a California federal trial over Pom Wonderful's allegations it mislabeled its pomegranate-blueberry beverage, calling a forensic accountant to testify that Pom had wildly overstated any potential damages by at least $67.8 million.

  5. March 16, 2016

    Ex-Coke Exec Denies Trying To Trick Pom Drinkers At Trial

    Coca-Cola presented its first defense witness Wednesday in a $77.6 million false advertising suit brought by Pom Wonderful in California federal court, calling a former executive who countered allegations that Coke's pomegranate blueberry juice beverage was created to deceptively steal Pom's customers.

  6. March 15, 2016

    Coke Exec Warned Of 'Misleading' Label Risk, Jurors Hear

    A Coca-Cola executive faced questions about an email indicating company officials knew the label on its pomegranate blueberry juice product could be misleading, in videotaped testimony shown Tuesday to jurors in a $77.5 million federal false advertising suit brought by Pom Wonderful against its beverage competitor.

  7. March 14, 2016

    Pom Founder Blasts Coke Cross-Exam At False Ad Trial

    An attorney for Coca-Cola cross-examined Pom Wonderful's founder Stewart Resnick in California federal court Monday in Pom's $77.5 million suit claiming Coke falsely advertised a pomegranate beverage, drawing Stewart's fierce protests that the attorney was calling him a "liar."

  8. March 11, 2016

    Coke Set Out To 'Hoodwink' Juice Buyers, Pom Tells Jury

    Pom Wonderful LLC kicked off a $77.5 million false advertising trial against Coca-Cola Co. on Friday by charging its competitor set out to "hoodwink" shoppers and siphon its business by marketing a pomegranate juice product that was mostly apple and grape juices.

  9. March 10, 2016

    Pom Goes To Trial To Show Coke Labels Cut Into Juice Profits

    Pom Wonderful LLC's storied battle with Coca-Cola Co. over rival juice drinks comes to a head Friday in Los Angeles where a federal jury will hear how Pom's iconic pomegranate juice product lost ground to a similarly labeled juice product by Coca-Cola that allegedly downplayed that it was mostly made of apple and grape juices. Here, Law360 reviews the case in advance of the trial.

  10. March 09, 2016

    Coke Says Pom's 'Unclean Hands' Bar False-Ad Suit Damages

    A few days before trial begins on Pom Wonderful LLC's claims that the Coca-Cola Co. falsely advertised a competing pomegranate drink with little pomegranate juice, Coca-Cola told a California federal court on Tuesday that Pom's own history of deceptive marketing bars it from receiving damages.

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