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David Elliott, et al v. Google Inc.
Case Number:
15-15809
Court:
Nature of Suit:
Sectors & Industries:
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December 12, 2017
The Top 10 Trademark Rulings Of 2017
From Cheerios box trade dress to generic "googling" to a blockbuster U.S. Supreme Court decision, 2017 was another bumper year for major rulings in trademark law. Here are the 10 you need to remember.
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May 16, 2017
9th Circ. Says 'Google' Is Not Generic Trademark
The Ninth Circuit ruled Tuesday that "Google" has not become a generic trademark like "aspirin" or "thermos," rejecting a case claiming the tech giant had lost control of the name because of widespread use of "google" as a verb.
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March 17, 2017
'Google' TM So Common It's Become Generic, 9th Circ. Told
Two men who've bought hundreds of domains containing the word "google" asked the Ninth Circuit at a hearing Friday to revive their case arguing "google" is so commonly used that it's become a generic term meaning "to search the internet," and not a valid trademark for the popular search engine.