The Possible Pitfalls Of A Text Messaging Ad Campaign
By Jarrod Shaw and Elizabeth Thomas ( January 23, 2018, 12:03 PM EST) -- Text messaging marketing is a critical tool for many businesses to cut costs and improve efficiency in reaching already-existing or potential customers. But the risk of sending such text messages, if done incorrectly, can be high. When a business is alleged to have violated the Telephone Consumer Protection Act, customers may be entitled to $500 to $1,500 per text message. Therefore, the incentive for doing your homework before introducing a text messaging marketing campaign is clear. The incentive is even stronger when looking at TCPA litigation statistics, which show that TCPA lawsuits increased 17. 6 percent last year from October to November, and of the 348 TCPA lawsuits filed in November, 20. 1 percent were class actions. [1]. . .
Law360 is on it, so you are, too.
A Law360 subscription puts you at the center of fast-moving legal issues, trends and developments so you can act with speed and confidence. Over 200 articles are published daily across more than 60 topics, industries, practice areas and jurisdictions.
