Law360, New York ( December 16, 2015, 1:46 PM EST) -- In 2015 social media marketing sped up, Periscope and Meerkat took on new meaning, and real-time marketing became the focus of marketers and regulators alike. Important developments regarding material-connection disclosures as well as claims formulated from crowdsourced information and reviews have helped further develop the collection of best practices in the still-emerging, growing and ever-morphing social media advertising space. This past year brought with it a series of noteworthy actions covering everything from fantasy sports to hall of famers (well, one hall of famer) to advertising agency liability, all wrapped up in the continuing mantra: disclose, disclose, disclose. This article touches on the collective impact of a few key actions....
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