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Expert Analysis

Brands, Beware Too Much Influence Over Your Influencers

By Paul Menes ( September 4, 2018, 11:47 AM EDT) -- Any brand that uses social influencers to promote their products or services, should know about their brand compliance obligations with the Federal Trade Commission Act. They, the influencers, and possibly their agencies and public relations firms are all responsible for ensuring that influencers disclose any "material connection" to a brand with which an influencer has a relationship....

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