What All Attorneys Can Learn From Female Rainmakers

By Craig Levinson ( May 7, 2020, 5:31 PM EDT) -- I assembled a virtual panel five months ago, based on a notion that law firms seeking to truly separate themselves from existing law firm competitors and insulate themselves from future market entrants should look for answers within. They'll discover a subset of their own successful female rainmakers who, due to a combination of factors we'll discuss,[1][2] are using more sophisticated client development tactics than are most lawyers. These strategies work well in any market but become mandatory in a future where alternative legal services providers, virtual law firms, and the Big Four compete on a level playing field with BigLaw. . . .

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This past year, a handful of attorneys secured billions of dollars in settlements and judgments for both classes and individual plaintiffs against massive companies and organizations like Facebook, Dell, the National Association of Realtors, Johnson & Johnson, UFC and Credit Suisse, earning them recognition as Law360's Titans of the Plaintiffs Bar for 2025.