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Brand Battles: Hulu Picks Fight With Tech Startup 'Humu'

By Bill Donahue ( March 16, 2018, 6:33 PM EDT) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, Hulu takes exception to the name of a tech startup founded by a former Google exec, a pet store named "Frodo" faces a "Lord of the Rings" battle, and Kobe Bryant springs into action to defend his "Black Mamba" nickname....

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