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Expert Analysis

TM Licensors Beware: Your Product Liability Risks May Vary

By Jordan Lewis ( August 29, 2018, 3:20 PM EDT) -- Trademark licensing — a practice viewed as gauche only a few decades ago — has exploded in popularity over the last 20 years, as companies and celebrities treat the practice as a virtual license to print money. Even the Trump family has gotten into the practice, with Ivanka Trump making recent headlines for licensing her brand in China across numerous different trademarks, encompassing products from books to household goods.[1] ...

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