Bacardi's 'Untameable' Rum Pillaged Rival's TM, 9th Circ. Told
By Lauren Berg ( July 10, 2020, 8:39 PM EDT) -- A rival liquor maker accusing Bacardi of pirating the concept for its "Untameable" rum campaign urged the Ninth Circuit on Friday to toss a district court's finding that its trademark priority doesn't allow it to introduce a new product and then claim marketplace confusion after Bacardi's alleged infringement began....
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