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Expert Analysis

3 Key Issues To Consider Before Choosing An Ad Slogan

Law360, New York ( November 19, 2013, 12:36 PM EST) -- ​As we've seen this year in disputes involving companies such as Victoria's Secret, Accenture and Bausch & Lomb, a catchy slogan can do more than just get consumers to notice and buy a product or service. An effective slogan also can draw attention from competitors. Giving in to the urge to "just do it" when selecting a slogan could be a mistake that sinks a carefully crafted advertising campaign, or worse, gives rise to protracted and costly litigation. . . .

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