Racy Trademarks And Patents Are Not On Equal Footing

Law360, New York ( April 8, 2014, 12:53 PM EDT) -- Everything from the Nike slogan "Just do it," to the name "Coca-Cola," to the design of McDonald's golden arches has trademark protection. A trademark is a word, name or symbol that identifies a product in a way that distinguishes it from others, and having a widely recognized trademark is a tremendous asset. Another type of intellectual property, patent, which protects new and useful inventions, is actually issued from the same office, the U.S. Patent and Trademark Office....

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