Mister Softee Aims To Freeze Rogue 'Master Softee' Trucks

By Bill Donahue ( May 2, 2014, 4:47 PM EDT) -- With summer right around the bend, the company behind the iconic Mister Softee ice cream trucks is asking a federal judge to shut down a former franchisee allegedly running a rogue, "Master Softee" truck operation in New York City in violation of trademarks and a noncompete covenant....

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