Law360, New York ( June 27, 2016, 5:45 PM EDT) -- One of the most ingenious marketing ideas to emerge in the aftermath of the Cleveland Cavaliers' stunning NBA Championship is a T-shirt replicating J.R. Smith's heavily tattooed upper body (featuring over 100 tattoos, including the logos of the New York Yankees and New Jersey Devils, and even one of him dunking). The controversial guard became something of a national cult figure when he began a long stretch of shirtlessness almost immediately following the final buzzer of the instant-classic Game 7 against the Golden State Warriors. From the celebratory visitors' lockers room to Las Vegas nightclubs to the city of Cleveland's joyous victory parade, photos of a shirtless J.R. Smith galvanized the internet, even prompting President Obama to implore Cavaliers head coach Tyrone Lue to "tell J.R. Smith and everybody to put a shirt on."...