Gray Matters: Clients Are Not Really 'Emotional'

By Selina Shultz and Robert Creo ( July 28, 2017, 11:13 AM EDT) -- In our last post, we discussed the imperative need for us to identify, acknowledge and directly address our client's emotions since they play a large roll in their decision-making process while moving through a transaction or case. However, all of this talk about emotions can feel too "warm and fuzzy" for the more empirically driven among us. To make this topic more palatable, we are going to provide some hard data (some actual science) to help make a paradigm shift in how you view your client's behavior....

Law360 is on it, so you are, too.

A Law360 subscription puts you at the center of fast-moving legal issues, trends and developments so you can act with speed and confidence. Over 200 articles are published daily across more than 60 topics, industries, practice areas and jurisdictions.


A Law360 subscription includes features such as

  • Daily newsletters
  • Expert analysis
  • Mobile app
  • Advanced search
  • Judge information
  • Real-time alerts
  • 450K+ searchable archived articles

And more!

Experience Law360 today with a free 7-day trial.

Start Free Trial

Already a subscriber? Click here to login

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!