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Analysis

Game Of Trademarks: How 'Thrones' Shields Its Brand

By Bill Donahue ( May 16, 2019, 12:01 PM EDT) -- Much like the sprawling series itself, the producers of "Game of Thrones" have taken an epic approach to trademark law over the show's eight-season run, applying for more than 100 registrations, filing dozens of oppositions and even taking on the president of the United States....

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